Jeff Kelly is a data evangelist at Pivotal Software. In this role, Jeff spends his time researching and writing about trends in the data market - including the intersection of Big Data, cloud and application development - for the benefit of Pivotal’s customers and internal stakeholders. Prior to joining Pivotal, Jeff was the lead industry analyst covering Big Data analytics at Wikibon, an open source research and advisory firm. Before that, Jeff covered the data warehouse and business intelligence markets as a reporter and editor at TechTarget. He received his B.A. in American Studies from Providence College and his M.A. in journalism from Northeastern University.